Press Release
- Date:
- Wednesday, June 05, 2002
- Contact:
- David Peikin
- Phone:
- (301) 918-0818
- Email:
- G1@schwartz-pr.com
Maritz Selects Group 1 Software To Enhance
Clients' International Direct Marketing Initiatives
Maritz to Utilize CODE-1 Plus International, Industry's Most Comprehensive Global Address Data Quality Solution
Lanham, MD — Group 1 Software (Nasdaq: GSOF), a leading provider of customer relationship management (CRM)-enabling software solutions, today announced that Maritz has selected its CODE-1 Plus International data quality solution to provide accurate global address information. Headquartered in St. Louis, Missouri, Maritz is the world's largest source of integrated performance improvement, travel and marketing research services. CODE-1 Plus International is the industry's most comprehensive address data quality solution, validating, correcting, and/or formatting address data for over 220 countries and dependencies worldwide. CODE-1 Plus International is the only solution from a North American vendor incorporating the Universal Postal Union's (UPU) POST*CODE database.
Many businesses have been reluctant to undertake direct marketing campaigns due to the historically poor quality of international address data and the complexities in dealing with such data. With address data obtained directly from postal administrations worldwide, CODE-1 Plus International offers highly accurate, complete address information, easing concerns about data quality as a barrier to effective global marketing.
“Corporations conducting global direct marketing initiatives must utilize verified address data to ensure that communications reach intended recipients and reach them on-time,” said Rick Lemp, resource manager at Martiz. “As a company that supports the target marketing initiatives and fulfillment systems of some of the world's leading businesses, it is an operational requirement that we have access to valid global address information. With CODE-1 Plus International, we can provide to our clients powerful technology from the industry leader in direct marketing applications. Unlike other companies offering similar technologies, Group 1 spares us the headaches associated with dealing with multiple postal authorities to obtain this intelligence.”
“As a Group 1 customer for over a decade, Maritz has relied on a number of our data quality solutions to optimize its clients' North American target marketing campaigns,” said Bob Bowen, CEO of Group 1 Software. “With its continued growth in the global direct marketing arena, we are pleased that Maritz will utilize CODE-1 Plus International to provide accurate address information internationally. This valuable foundation of high quality data will help businesses achieve significant return on investment from international marketing initiatives.”
Group 1's data quality solutions are the cornerstone of successful CRM initiatives. These applications enable businesses to validate the integrity of customer and prospect data and enhance that information with valuable geographic and demographic intelligence. About Group 1 Software Group 1 Software (Nasdaq: GSOF) is a leading provider of customer relationship management (CRM)-enabling software solutions for data quality, marketing automation, customer relationship communications and direct marketing applications. Group 1's software systems and services enable 2,500 customers worldwide to market smarter by helping them find, reach and keep customers. Founded in 1982 and headquartered in Lanham, Maryland, Group 1's solutions are utilized by leaders in the financial services, banking, retail, telecommunications, utilities, e-commerce, and insurance industries. The company's customer base includes such recognized names as Acxiom, AT&T, Charles Schwab, Entergy, GEICO, L.L. Bean, and Wal-Mart. For more information about Group 1, visit the company's Web site at http://www.g1.com.